Some industries will always be more digitally mature than others, which means that some organizations will feel the pressure to transform earlier than others.
In order to remain competitive in the digital age when everything tends to move so fast, each organization needs a solid digital roadmap as a way to better serve its customers and to create a relevant digital workplace for its employees.
If organizations find it difficult to create a compelling digital strategy and robust e-commerce tactics, then probably dealing with modern digital marketing practices feels totally overwhelming.
And it’s not difficult to understand this feeling, considering the huge diversity of processes and platforms that need to be mastered – CRM integration and marketing automation, email marketing and landing pages, digital advertising and search engine optimization, social media and content marketing, web analytics, etc.
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2014-2017 CHIEF.DIGITAL / Cristian CITU