What the Chief Digital Officer role means
The Chief Digital Officer (CDO) is now a “transformer in chief,” charged with coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new businesses. A CDO needs to bring a bold vision which could include starting new businesses, acquiring technologies, or investing in innovations.
A Chief Digital Officer (CDO) must take care of digital innovation both externally – in the companies’ interactions with customers, partners, suppliers, and internally – collecting and analyzing data, improving efficiency through the use of digital technologies, and transforming organization and culture to enable their companies to compete successfully in the digital age.
The Chief Digital Officer (CDO) creates a unifying digital vision, energizes the company around digital possibilities, coordinates digital investments, helps to rethink products and processes for the digital age, and sometimes provides critical tools or resources. The CDO also needs to drive appropriate synergies, build a clean technology platform, and foster innovation.
Experienced Chief Digital Officers

Lubomira Rochet
Chief Digital Officer
L’Oreal
L’Oreal

Sean Cornwell
Chief Digital Officer
Travelex
Travelex

Jürgen Michelberger
Chief Digital Officer
Esprit
Esprit

Kevin Bandy
Chief Digital Officer
Cisco
Cisco

Adam Brotman
Chief Digital Officer
Starbucks
Starbucks

Daniel Heaf
Chief Digital Officer
Burberry
Burberry

Atif Rafiq
Chief Digital Officer
Volvo
Volvo

Jonathan Becher
Chief Digital Officer
SAP
SAP

Ganesh Bell
Chief Digital Officer
GE Power & Water
GE Power & Water

Ian Rogers
Chief Digital Officer
Louis Vuitton
Louis Vuitton

Andrew Brem
Chief Digital Officer
Aviva
Aviva

David Godsman
Chief Digital Officer
The Coca-Cola Company
The Coca-Cola Company
Reports describing the Chief Digital Officer role
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