What the Chief Digital Officer role means
The Chief Digital Officer (CDO) is now a “transformer in chief,” charged with coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new businesses. A CDO needs to bring a bold vision which could include starting new businesses, acquiring technologies, or investing in innovations.
A Chief Digital Officer (CDO) must take care of digital innovation both externally – in the companies’ interactions with customers, partners, suppliers, and internally – collecting and analyzing data, improving efficiency through the use of digital technologies, and transforming organization and culture to enable their companies to compete successfully in the digital age.
The Chief Digital Officer (CDO) creates a unifying digital vision, energizes the company around digital possibilities, coordinates digital investments, helps to rethink products and processes for the digital age, and sometimes provides critical tools or resources. The CDO also needs to drive appropriate synergies, build a clean technology platform, and foster innovation.
Experienced Chief Digital Officers
Lubomira Rochet
Chief Digital Officer
L’Oreal (7 yrs)
Jürgen Michelberger
Esprit (4 yrs)
Daniel Heaf
Burberry (4 yrs)
Kevin Bandy
Cisco (3 yrs)
Adam Brotman
Starbucks (7 yrs)
Barbara Martin Coppola
Chief Digital Officer
Ikea (3 yrs)
Jonathan Becher
SAP (3 yrs)
Ganesh Bell
GE Power & Water (4 yrs)
Atif Rafiq
Chief Digital Officer
Volvo (2 yrs) McDonalds (3 yrs)
Ian Rogers
Louis Vuitton (5 yrs)
Andrew Brem
Aviva (4 yrs)
David Godsman
The Coca-Cola Company (4 yrs)
Reports describing the Chief Digital Officer role
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